Prepare Dough: In a large mixing bowl, combine 1 cup of warm milk, 1/4 cup of melted unsalted butter, and 1/3 cup of granulated sugar. Sprinkle 2 1/4 teaspoons of active dry yeast on top and let it sit for about 5 minutes until it becomes frothy.

Mix Ingredients: Add 2 large eggs and 1 teaspoon of salt into the yeast mixture. Gradually mix in 3 to 4 cups of all-purpose flour, one cup at a time, until a soft dough forms.

Knead Dough: Transfer the dough onto a lightly floured surface and knead for about 5-7 minutes until it becomes smooth and elastic.

First Rise: Place the kneaded dough in a greased bowl, cover it with a clean kitchen towel, and let it rise for approximately 1 hour, or until it doubles in size.

Prepare Filling: In a small bowl, mix together 1/2 cup of softened unsalted butter, 1/2 cup of packed brown sugar, and 1 tablespoon of ground cinnamon until it forms a smooth paste.

Roll Dough: Once the dough has risen, punch it down gently. Roll the dough into a 16x12-inch rectangle and spread the cinnamon filling evenly across the dough. Sprinkle 1 cup of semi-sweet chocolate chips over the top.

Shape Rolls: Starting from the long edge, roll the dough tightly into a log. Cut the log into 12 even pieces and place them cut-side up in a greased baking dish.

Second Rise: Cover the rolls and let them rise again for about 30-45 minutes. Preheat your oven to 350°F (175°C) during this time.

Bake: Place your baking dish in the preheated oven and bake for 25-30 minutes or until the tops are golden brown.

Make Frosting: While the rolls are baking, prepare the frosting by beating together 4 ounces of softened cream cheese, 1/4 cup of softened unsalted butter, 1 cup of powdered sugar, and 1 teaspoon of vanilla extract.

Frosting: Once baked, spread the cream cheese frosting over the warm rolls to enhance their sweet, chocolatey goodness.